PRIVACY POLICY
Privacy Policy
Last Updated: 05/06/2025
Who We Are
Optifuel ("Optifuel", "we", "us", or "our") operates the website www.optifuell.com and provides information, quotations, lead generation, energy-saving assessments, renewable energy recommendations, and related services.
Information We Collect
Identity Data
- Name
- Title
Contact Data
- Email address
- Telephone number
- Postal address
Property Information
- Property type
- Energy usage information
- Home ownership status
- Current heating system
- Interest in solar panels, battery storage, EV chargers, heat pumps, air conditioning, and related products
Technical Data
- IP address
- Browser type
- Device information
- Website usage data
Marketing Data
- Communication preferences
- Consent records
How We Use Your Information
We use personal information to:
- Respond to enquiries
- Provide quotations and recommendations
- Connect customers with approved installation partners
- Assess finance eligibility (where requested)
- Improve website performance
- Prevent fraud
- Comply with legal obligations
- Send marketing communications where consent has been provided
Legal Basis for Processing
We process personal data under one or more of the following lawful bases:
- Consent
- Contract
- Legitimate Interests
- Legal Obligation
Sharing Your Data
We may share information with:
- Installation partners
- Finance providers
- CRM providers
- Email marketing platforms
- Analytics providers
- Professional advisers
- Regulatory authorities where required
We never sell personal data.
Data Retention
We retain personal data only for as long as necessary for the purposes described in this policy or to meet legal requirements.
Your Rights
You may have the right to:
- Access your data
- Correct inaccurate data
- Request deletion
- Restrict processing
- Object to processing
- Withdraw consent
- Request data portability
To exercise your rights, contact: optifuell@gmail.com
Security
We use appropriate technical and organisational security measures to protect personal data.
International Transfers
Where data is transferred outside the UK, appropriate safeguards will be implemented.
Third-Party Websites
Our website may contain links to external websites. We are not responsible for their privacy practices.
Changes to This Policy
We may update this Privacy Policy periodically. Changes will be published on this page.
Contact
Privacy Questions:
optifuell@gmail.com
Information Commissioner's Office (ICO):
https://www.ico.org.uk/